As videos become increasingly accessible and available on major social media platforms, viewers rely more heavily on video content when researching brands and their products. Marketing experts are advising clients to incorporate brand videos into their marketing strategies.
Research conducted by a prominent multimedia survey agency based in the USA reveals that a significant number of consumers, particularly those interested in purchasing web hosting services, actively engage with various forms of video content. This includes how-to DIY tutorials, detailed product demonstrations, insightful reviews, and frequently asked questions (FAQs). These videos serve as valuable resources for potential buyers, helping them better understand different brands and their offerings, ultimately aiding in informed purchasing decisions.
A survey conducted by the same agency, which included a sample size of 700 participants, found that approximately 40% of consumers prefer to discover products through short-form videos (1 minute or less). In contrast, only 8% prefer long-form videos, and 17% prefer live streams. This trend clearly indicates that consumers have higher expectations for brand videos.
Last year, instructional and educational videos were the most engaging type of video content created by businesses to promote their brands. This is because people want to gain knowledge about the products or services they purchase or use.
By including your website URL, contact information, and a call to action in videos on your knowledge base website, blog, or YouTube channel, you can make video an essential part of the lead generation process in your video marketing strategy.
In 2023, videos were the dominant form of content marketing, and research from 2024 indicates that this trend will continue to rise.
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