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To what extent does website speed matter?

DiwakarReddyDiwakarReddy Member, Provider

According to studies, eCommerce websites in particular lose about one-fourth of their prospective customers if their load times exceed four seconds. Although I'm not sure how accurate it is, I do know that speed matters to people in general.

When determining a site's search engine rating, Google takes speed into account. You should care about speed if it matters to Google and you depend on internet traffic to keep your eCommerce business running.

What do you think?

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