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What is keyword research in marketing?

What is keyword research in marketing?

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  • MivocloudMivocloud Member, Provider

    Keyword research in marketing is the process of identifying popular words and phrases that people use in search engines to find information, products, or services. The goal is to understand what potential customers are searching for and incorporate these keywords into your website or content to attract more visitors and increase sales.

    This process is done using specialized tools that show which keywords are popular, how many people are searching for them, and how competitive it is to rank for those terms.

    For example, you can use tools like:

    • Google Keyword Planner
    • Ahrefs
    • KWFinder

    These tools will help you discover SEO-friendly keywords that can improve your website’s optimization, making it more visible and accessible to both users and search engine robots.

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